Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel
Even Revel’s Facebook page bears their new slogan: Gamblers Wanted
It’s the very first good news since Atlantic City’s newest casino launched: finally, a marketing campaign appears to be working, and July’s numbers reflect the improvements every-where within Revel Casino-Hotel.
New Campaign Working
With its seemingly obvious ‘Gamblers Wanted’ campaign including a sign that is massive close to the front associated with the casino Revel has apparently managed to get clear that their former no-smoking, royal vegas online chi-chi attitude is out with the Atlantic Ocean tides, and a more approachable ‘come on in and spend your hard earned money’ tactic is working for them.
Revel’s revenues for July had been $23.4 million, from the combined take from both slots and table games, which represents a dramatic 33 percent jump from this past year.
‘I think the July outcomes clearly mirror the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos will be wanting more gamblers; the numbers for every one of the gambling that is beleaguered’s casinos continued to freefall, with a nearly 4 percent fall compared to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The sole other gambling enterprises that showed gains besides Revel had been Borgata, up 19 per cent, and Resorts Casino Hotel, with a 6 percent jump compared to year that is last.
Assisting the July numbers, evidently, was the July Fourth holiday tourist influx. Officials say there was a nearly 7 percent rise in Atlantic City Expressway toll plaza traffic that is the throughway that is major drive to Atlantic City. Similarly, they state 7 % more visitors stopped during the given information facilities that surround the Atlantic City Convention and Visitors Authority.
And despite the decision for those ready to wager, it appears that at last Atlantic City’s efforts to mimic just what has worked for years in Las vegas, nevada namely, non-gaming draws like headliners, retail and fancy restaurants are working; a sold-out performance by pop songstress Beyonce and also the Atlantic City Food & Wine Festival both served as good draws for more tourist activity.
‘There ‘s no question that special events in Atlantic City are a draw that is major tourists,’ stated Jeffrey Vasser, president associated with the Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have pulled 212,950 attendees to AC, while placing 40,772 room evenings and $64 million in convention spending that is ancillary the coffers of hotels, gambling enterprises and retail.
Needless to say, while one month that is good good, for a property like Revel that’s been plagued with bad figures since it launched just 15 months ago, an ongoing winning streak will probably be essential to convince investors that the worst is finished. To that end, Hartmann says there may well be more of these incredibly creative promotions unleashed after Labor Day.
‘We’re reasonably confident that we could maintain the market share figures,’ Hartmann said, hedging his wagers.
The casino went into major rebranding mode following a Chapter 11 bankruptcy filing this Spring, from which it emerged with brand new ownership and a new interim that is( CEO in Hartmann. He claims the strategy that is basic to re-position the casino from ‘luxury’ to more of an ‘everyman’ form of home.
‘We are deeply grateful that many Atlantic City gamblers are giving us a chance that is second’ Hartmann said.
Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup
Two patrons utilizing the same name each took home $1 million following an Ohio casino mistake
If the Horseshoe Casino in Cincinnati held a $1 million drawing for customers on a night, the house was packed saturday. The drawing had been televised and plenty of local media were on hand to get a glimpse of the winner. The announcer drew the winning title and said:
‘Our next millionaire from Cincinnati is: Kevin Lewis!’
You Win! No, Wait, YOU Win!
It had been the moment of the life time for Kevin Lewis, who was in attendance that night. He was there with his fiancée, and the two began to celebrate, collecting the giant check and accepting the adulations of the adoring crowd.
And that’s about when the casino understood they’d a problem that is major their fingers.
Kevin Lewis, as it turns out, isn’t precisely a name that is rare. And while one Kevin Lewis was into the audience during the casino, another one had been watching on television, waiting to see if he’d win the drawing. And it was the Kevin Lewis at home who was the real winner not the one at the casino as it turned out.
After the presenters realized they conferred with casino officials in order to make a decision on what to do that they were awarding the prize to the wrong man. There have been undoubtedly plenty of solutions to them: only the winner that is rightful’ the money, and many such mistakes are resolved by giving the regrettable and incorrect ‘winner’ a token prize or nothing at all.
But the Horseshoe chose to just take another approach. Rather than make the males concern yourself with which one would ultimately get the prize, they simply awarded two million dollar awards alternatively: someone to each Kevin Lewis who had taken part in the contest.
‘This was our blunder,’ said casino general manager Kevin Kline in a statement. ‘So in keeping with our commitment to perform some right thing for our visitors, Horseshoe awarded a $1 million prize to each associated with the males.’
The ‘correct’ Kevin Lewis hasn’t had comment that is much the specific situation, and their prize cash was never actually in question. However the Lewis who showed up during the casino that night is grateful that luck had been on his side.
‘When I heard my name I said, ‘God finally provided me with a win that is big” Lewis told regional television station WCPO. He later attributed his win to simply ‘being in the right place at the best time.’
Six Degrees of Separation
Incredibly, the two champions have a lot in accordance. Not just do they share a name and play at the exact same casino, nonetheless they both live in the city of Cincinnati, are both inside their 50s, and are both engaged to be married making the mix-up even more bizarre.
One of the principle reasons for a casino being so generous in a situation such as this 1 is obviously to build some good PR, and also the Horseshoe is the big champion on that account. The Horseshoe’s page has been flooded with messages praising their decision, with most customers seeing it as a classy move by a business that was under no obligation to give out the additional money on social media sites like Facebook.
Caesars Entertainment Misses A put in Macau
There won’t be any Caesars Entertainment casinos in Macau
In what may have seemed like an odd move for the huge casino conglomerate that is among the few without presence in Macau the most lucrative gaming destination worldwide Caesars Entertainment Inc. offered off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip the other day. a developer that is asian paid $438 million for the property, and it should officially change hands by the end of the entire year.
The questions that are big, why?
No License to Deal
it might revolve around Caesars’ cap ability to secure a gaming license; or shortage thereof.
The casino giant purchased the greens area back in 2007, for $578 million, then called the Macau Golf course, looking to turn it into another casino-hotel complex like competitors Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts International have all done so successfully in the past decade. Nonetheless, it had been not to be, and in retrospect, Caesars CEO Gary Loveman says it was a huge blunder, and something they have been still paying for. Caesars was even provided a Wynn Resorts sub-concession back in 2006, but nixed the ability; a move that has been obviously a bad one looking back, Loveman admits.
The problem lies in the reality that the Macau federal government has cut off issuing any additional video gaming licenses beyond the prevailing six concessions and sub-concessions, so Caesars sort of shot themselves into the base by not using the Wynn deal if they could. Never having themselves presented a credit card applicatoin right back in 2001 following the lifting of a 40-year monopoly in Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment at that time doesn’t have 2nd opportunity to enter into the absolute most profitable gambling region in the world now; an unfortunate truth for the company that carries the highest long-term debt load of any casino conglomerate nowadays: an astonishing $23.7 billion.
Macau has held the #1 gambling revenue-producer spot for quite time now; the Chinese Special Administrative District took in $38 billion in 2012, beating Las Vegas six times over. And simply considering that the start of 2013, Macau has shown a rise of 16 percent over this past year.
Caesars was busy doing some major business that is internal: it’s spinning off its Las Vegas Planet Hollywood casino, its interactive gaming company (the company’s WSOP-branded on the web poker is next in line to introduce in Nevada) and a planned Baltimore casino in to a separate business that will be majority-owned by the parent.
Clearly, buying and offering property for a profit is additionally not just one of Caesars’ decision-making skills that are best either; the business took a $101 million write-down on the land, which they’d named Caesars Golf, once they use it the market a year ago, and even that leaves them $40 million at a negative balance, by our calculations, following the sale. Caesars says they expect to the anticipated $420 million in profits from the sale to cover down their financial obligation.